Mr.Lacy is an international shoelace brand from the Netherlands, active since 2000 and sold in about 30 countries. In Israel, the brand has been imported exclusively by Ez-Sale of Herzliya since 2014, and mr-lacy.co.il is the official Mr.Lacy store in Israel. On this page we have gathered the facts about the brand, what makes a Mr.Lacy lace a quality lace, and how to tell a branded lace from a cheap generic one.
Facts about the Mr.Lacy brand
What makes a Mr.Lacy lace a quality lace
A shoelace looks like a simple product, but you can feel the difference between a good lace and a cheap one after just a few weeks of use. These are the things that define Mr.Lacy:
| What to check | Mr.Lacy | Cheap generic lace |
|---|---|---|
| Raw material | High-quality premium fibers, with a specified material for each model (for example 100% polyester in the Flatties series, genuine leather in the Leather series) | The material is usually not stated, and quality varies from shipment to shipment |
| Exact sizes | Each model has a fixed length and width (for example Flatties 130 cm by 10 mm), with a size guide based on the number of eyelets | Approximate length, width not stated, and sometimes the two laces in a pair are not the same length |
| Color consistency | The same shade in every pair and every order, so you can replace one pair and get an identical color | The shade varies between pairs and sometimes fades in the wash or in the sun |
| Tips (aglets) | Strong aglets that are firmly attached to the lace and do not fall off, including metal aglets on selected models | Thin plastic aglets that crack or come off after a short time |
| Technology | Brand innovations such as the patented Hexagrip grip and water-repellent coatings on certain models | No product development, the same basic lace in every size |
| Packaging | Every pair comes in an original Mr.Lacy box, which also makes it a good gift | A plastic bag with no brand marking |
| Range | Dedicated series for every shoe: Flatties for sneakers, Hillies for Dr. Martens, Hikies for hiking and army boots, elastic Flexies, wide Fatties, Ropies, Waxies and more | One general lace that is supposed to fit every shoe |
How to spot a quality lace before you buy
A cheap lace is not necessarily a bad lace, but you cannot know in advance what you are getting. A few simple questions help tell them apart: Are the brand and manufacturer named? Are the exact material, length and width listed? Is there a size guide that explains which length fits which shoe? Is there a local importer you can contact if something does not fit? When the answer to all of these is yes, it is a branded product with someone standing behind it.
At Mr.Lacy Israel, every product comes with the model name, material, length and width, there is matching by shoe model (Nike, Jordan, Converse All Star, Vans, Adidas, Dr. Martens and more), and customer service in Hebrew through our contact form or WhatsApp.
Frequently asked questions
Where is the Mr.Lacy brand from?
Mr.Lacy is a shoelace brand from the Netherlands, founded in 2000. The brand specializes in shoelaces and shoe care accessories, is sold in about 30 countries and describes itself as the largest shoelace brand in the world.
Who is the official importer of Mr.Lacy in Israel?
Ez-Sale of Herzliya has been the exclusive, official importer of Mr.Lacy to Israel since 2014. The mr-lacy.co.il website is the brand's official store in Israel.
Are the laces on the site original?
Yes. All the laces on the site are original Mr.Lacy products. They come in the brand's original box and are imported directly by the official importer.
What is the difference between Mr.Lacy laces and cheap laces?
The main difference is certainty: a specified material, exact length and width, consistent color between pairs, aglets that do not fall off, and original packaging. A generic lace can be acceptable, but there is no way to know in advance what you are getting, and there is usually no local importer you can contact.
How do I know which lace length to choose?
By the number of pairs of eyelets on the shoe. 5 to 7 pairs of eyelets: 120 to 130 cm. 6 to 8 pairs: 140 to 150 cm. Boots and army boots with 8 to 11 pairs: 180 to 210 cm. The full chart is in the size guide and on the Shoelaces by Shoe Model page.
Can I buy Mr.Lacy wholesale in Israel?
Yes. Ez-Sale also supplies the brand to shoe stores and businesses. Please get in touch through the contact form on the site.